GreenDex was created with the primary goal of educating and empowering consumers to make informed decisions at checkout.
Our mission is to provide transparency around corporate practices so that individuals can align their purchases with their values.
Looking ahead, we hope GreenDex will be widely adopted, creating meaningful pressure so companies act responsibly and discouraging them from profiting through harmful or unethical behavior.
GreenDex utilizes an open-source platform called WikiRate to compile over 20 different metrics in order to calculate grades.
To view these grades, click on any company → their report card → and the category of interest. From there, you can see all individually listed metrics.
It's our goal to be as transparent and upfront with our users as possible so we can maintain trust and provide high-quality information.
TBD — we don’t have a finalized grading system yet.
Ideally, quality companies would maintain grades at or above a B+.
Companies that consistently hold higher grades are recommended to our users because they go beyond simply offering a product—they demonstrate responsible practices as well.
We set out with the goal of earning our users’ trust.
Putting ourselves in your shoes, we asked: what would make us trust something new that we hadn’t seen before?
That’s why any user has the power to report false or misleading data, suggest improvements to the accuracy, weighting, or methodologies behind grading, and submit new data to WikiRate.
The beauty behind GreenDex lies in the community we build together. We recognize that without trust, there’s less opportunity for that community to grow and thrive.
In short, the application can be used casually or actively—and if you’d like to contribute, reach out to us and share your ideas!
Allowing users to post their own articles and stories would be a dream come true for our application!
One roadblock to making that dream a reality is the potential for misuse or abuse of the system. For now, we’re focusing on a trial version of the product and plan to release new features as the community grows.
But don’t let that stop you from reaching out with articles, personal stories, or journalists who are covering important topics in the ESG space — we’d love to hear from you!
Every company has a share bar located beneath its name and grade.
This feature allows users to create custom cards for that company, which can be shared in stories or with friends and family to help spread awareness.
Currently, users can share company grades to: {INSERT COMPANY}
Aside from general maintenance and upkeep, we have several exciting features planned:
1. Integrating additional sources for metrics beyond WikiRate
2. A computer vision tool for detecting products and matching them to companies
3. User-submitted posts and content
4. The GreenDex Major Movement feature
5. Commenting, forums, and community discussions
While we personally recommend addressing issues internally rather than hiding from public view,
we are open to working with companies until they feel comfortable publicly sharing their grade.
The company will still be searchable, but until we are re-approved to display the grade, it will appear as "R" for Removed.
"N" is GreenDex's shorthand for "Not Graded."
This may indicate that there isn’t enough available data or information to assign a grade,
or that the company has a low GreenDex confidence score — meaning we’re not confident enough in the accuracy of the grade and prefer not to risk misinforming the public.
The profile page currently functions as a favorites menu.
You can follow, favorite, and track companies and articles you find interesting.
By engaging with these tools, you help us understand your interests—allowing us to notify you when new information becomes available about those companies.
The gold banners represent companies that GreenDex has partnered with!
These are companies we've approved to participate in the GreenDex advertising program, allowing them to promote their business to a values-driven audience.
To maintain partner status, companies must uphold a grade of B+ or higher and actively collaborate with us to report important information our users may want to know.
On the search page, you'll find a filter icon in the top-left corner.
Clicking it will open a sidebar with options to customize the search results displayed on the page.
You can filter by high E, S, and G grades, as well as hide companies marked with an "N" for limited or unavailable information.